Bud Light has lost $20 billion since teaming up with transgender influencer Dylan Mulvaney for an advertising campaign in April. Now things have gotten even worse for Bud Light, as Mulvaney has publicly turned against them.
This is not a parody. Dylan Mulvaney is now the face of Bud Light. pic.twitter.com/cpygA74cG5
—Ian Miles Cheong (@stillgray) April 2, 2023
Mulvaney turns on Bud Light
Daily mail reported that Mulvaney, 26, took to Instagram to post a video in which she slammed Bud Light for not supporting her over the past few months.
“I was waiting for the brand to contact me, but they never did. I was afraid to leave my house,” Mulvaney said. “For a company to hire a trans person and not publicly support them is worse than not hiring a trans person at all.”
“Because it gives clients permission to be as transphobic and as hateful as they want. There shouldn’t be anything controversial or divisive about working with us,” the transgender influencer continued. I was ridiculed in public, I was followed and I felt a loneliness that I wouldn’t wish on anyone.”
Budweiser released a Dylan Mulvaney beer congratulating the biological man on his 365 days of being a girl “well done to 365 days” 🍺 🍻
— Oli London (@OliLondonTV) April 1, 2023
In that same video, Mulvaney admitted to losing the can Bud Light sent to her with her face on it to commemorate her “365 days of womanhood.”
“I realized I had to protect this box so I hid it somewhere and I can’t find it because I hid it so well,” she claimed. “But when I find it I feel like it needs to go to a museum, preferably behind bulletproof glass. One thing I won’t tolerate people saying about me is that I don’t like beer because I like beer and always have.
Check out Mulvaney’s full video below.
Dylan Mulvaney Breaks Bud Light’s Silence: “For months I’ve been afraid to leave my house. I’ve been ridiculed in public. I’ve been followed. And I’ve felt a loneliness I wouldn’t wish for to no one.” pic.twitter.com/DaHpoxRfFD
— Ari Drennen (@AriDrennen) June 29, 2023
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Related: Anheuser-Busch CEO Won’t Rule Out Bud Light Teaming Up With Dylan Mulvaney Again
Bud Light responds
Bud Light has since fired back through its parent company Anheuser-Busch with a brief statement, though the brand was careful not to mention Mulvaney by name.
“As we have said, we remain committed to the programs and partnerships we have forged over decades with organizations in a number of communities, including those in the LGBTQ+ community,” the statement said, according to fox business.
“The privacy and security of our employees and partners is always our top priority,” the statement continued. “As we move forward, we will focus on what we do best: brewing great beer for everyone and earning our place in the moments that matter to our consumers.”
Budweiser CEO refuses to answer Dylan Mulvaney’s question. Looks like Bud Light learned nothing from the Boycott.pic.twitter.com/AhjdcKLDXQ
— Citizen Free Press (@CitizenFreePres) June 28, 2023
Related: Bud Light Launches Most Desperate Effort Yet To Win You Back
Bud Light’s Betrayal
The New York Post reported that in the week ending June 17, Bud Light sales fell 28.5% compared to the same period last year. Following Mulvaney’s ad campaign, the Tories launched a highly effective boycott of Bud Light that continues to this day.
“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, associate professor of marketing at LeBow College, said recently. of Business from Drexel University. said The New York Times.
BREAKING: Bud Light has been dethroned as America’s top-selling beer at Modelo Especial as Dylan Mulvaney’s stunt continues to haunt the company.
Modelo is owned by Constellation Brands in the United States.
According to Bump Williams Consulting, Modelo Especial… pic.twitter.com/Q2SQFhX7u1
— Collin Rugg (@CollinRugg) June 14, 2023
Mulvaney’s latest video simply shows Bud Light backing into a corner that both sides want nothing to do with them. Bud Light has learned the hard way that “wake up, go broke” is real, and this may be the end for them.
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