It’s that time of year again. Amazon once again announced its annual sale event for Prime members. Amazon Prime Day officially kicks off at 3 a.m. ET / 12 p.m. PT on Tuesday, July 11 and ends on Wednesday, July 12.
If you can’t wait for the Black Friday/Cyber Monday holiday shopping season, Prime Day has some of the best deals you can get on a range of products. That’s assuming, of course, that Amazon doesn’t surprise us again with another “Prime Early Access Sale” (aka, Prime Day 2.0) like it did early last fall.
We don’t yet know everything that’s going to be on sale, but one thing is almost certain based on past trends: the best discounts will likely land on Amazon devices. Historically, we’ve seen everything from Amazon’s smart displays to streaming devices drop to some of their lowest prices yet. That includes products from Amazon-owned companies like Ring and Blink, so everything from the latest Echo Dot and Kindle to the Ring Video Doorbell 2 is fair game.
Like last year, the first deals officially kick off weeks before the actual event, with Echo speakers, Eero mesh Wi-Fi routers and other Alexa-enabled devices up to $55 off. % starting this week. Amazon also says it will offer discounts on select services during the 48-hour event – including discounts on Prime Video and Amazon Music Unlimited – as well as invite-only offers, which allow Prime members to sign up for advance for expected offers. for sale.
However, the two-day sale is not just about Amazon devices and services. The event offers one of the best opportunities of the year to save on other types of electronics, including robot vacuums, wireless headphones, laptops, charging accessories and 4K TVs. Amazon says the sale will feature the “lowest prices so far this year” on select products from Bose, Theragun and a host of other well-established brands. Other than that, there’s usually a plethora of deals available on tabletop games, homewares, toys, beauty products, and just about everything else under the sun.
As usual, these Prime Day deals will be available to Prime members living in the United States, but also to those in other countries, including Australia, Germany, Japan, and more than 20 other regions around the world. As we do every year, we’ll highlight the best Prime Day deals from Amazon and other retailers running competing sale events. Be sure, then, to bookmark The edge dot com and check back by July 11 for all of our Prime Day coverage.
Update for June 21 at 2:04 a.m. ET: Updated with additional Prime Day details, including some context regarding Amazon’s invite-only offerings.