Finding regeneratively grown produce just got easier. Our guest today is Wyatt Ball, Business Development Manager for the Land to Market Product Labeling Program. The program focuses on connecting brands, producers and actors in the food supply chain through their common concern for the health of the land.
The practice of regenerative agriculture took root in the 1960s and 1970s after publisher Robert Rodale coined the term. But in recent years, an explosion of interest in regenerative practices has followed the release of the movie “Kiss the Soil” and amid chilling evidence that climate change is accelerating. Regenerative agriculture has been shown to restore topsoil lost to erosion. This could help capture and store atmospheric carbon to help reduce the CO2 that is warming our planet.
Of course, standards take time to develop, and we wanted to invite the Savory Institute again for an update on a leading regenerative labeling program, the Land to Market Label. Founded in 2018, the Land to Market program helps companies source verified raw materials from regenerating land around the world using empirical monitoring data from its Ecological Outcome Verification (EOV) monitoring program. The Land to Market team currently tracks 3.5 million acres under the Land to Market program and has certified over 1,000 products.
In addition to consumers, Land to Market educates farmers on emerging regenerative practices with ongoing advice on how to improve land health. Because no two farms are the same, Land to Market avoids being dogmatic about which regeneration strategies to use, emphasizing a holistic philosophy of land management based on scientific knowledge of the health of floors. You can find out more about the Land to Market label at landtomarket.com.