Donald Trump’s company is America’s most hated brand. Think about the company you hate doing business with, then realize it’s more popular than Trump.
According to 2023 Axios Harris Poll Reputation Ranking, the Trump Organization is the most hated brand in the United States. Second, bankrupt cryptocurrency FTX, followed by Fox Corporation, Twitter and Meta.
Four of these five brands have one thing in common. They cater to or have affiliated with Republicans and the far right.
This news comes as no surprise to those who have followed the tumultuous history of the Trump Organization. From allegations of fraud and tax evasion to a series of bankruptcies, the Trump Organization has long been associated with controversy and scandal, but the main reason for the brand’s hatred is Donald Trump himself.
The Trump Organization’s unpopularity isn’t just a problem for the company itself. It also has broader implications for the Republican Party, which has long been associated with the Trump brand.
As the most hated brand in America, the Trump Organization has become a liability to the Republican Party and a symbol of all that is wrong with the GOP.
The larger message is that anyone who gets into bed with the Republican Party also gets Trump. As he and his family like to say that Trump is the Republican Party, and the idea of the party appointing the leader of America’s most hated brand and remaining confused as to why they keep losing elections is the most defying logic in America. policy.
Jason is the editor. He is also a member of the White House press pool and a congressional correspondent for PoliticusUSA. Jason holds a bachelor’s degree in political science. His graduate studies focused on public policy, with a specialization in social reform movements.
Awards and Professional Memberships
Member of the Society of Professional Journalists and the American Political Science Association