Making circular living easier for people is key to achieving our sustainability goals. The linear take-do-waste economy has excelled at making it easier to dispose of products and packaging, but only if you view landfill as an environmentally friendly solution (it’s not). Now we need to make collecting and reusing items as convenient as throwing the wrappers in the trash after just one use. James Wilson, the founder of Hickory Corners, Michigan reuserwhich is working to reduce the volume of foodservice and take-out packaging waste with reusable containers for college and corporate cafeterias, joins the conversation to discuss creating circular services.
Currently available at Wesleyan, Trinity and Cornerstone universities, reUser services combine convenient drop-off bins placed on campuses with a mobile app that helps diners track and return takeout containers and understand the impact of their habits. of reuse. reUser’s platform represents the beginning of a collect, clean and reuse economy that could be associated with many linear customer experiences, such as collecting e-commerce boxes from homes and offices, reclaiming of hard-to-recycle packaging and, of course, in the fast food and fast food industry. There are many steps to master in any service experience, and reUser is an intriguing example of how local circular services could grow. You can learn more about reUser at reuse.app.