Bluesky allows users to use domain names as identifiers to help achieve decentralized verification and give users more control over their identity.
Bluesky, a social media platform created by former Twitter Inc boss Jack Dorsey, gained popularity even before its official launch. Bluesky’s official Twitter account has over 252,000 followers with no solid protocol to introduce to users. Nevertheless, the Bluesky app has been downloaded over 245,000 times by iPhone users according to data provided by Data.ai.
After Musk acquired Twitter late last year for a whopping $44 billion, Dorsey shifted his focus to Bluesky, which has since developed the AT Protocol, a social networking technology. The Bluesky started making headlines after hiring former Zcash blockchain developer and contributor Jay Graber as managing director. Additionally, the social platform announced around 30,000 waitlist signups in just two days.
Meanwhile, the social engineering protocol is accepting private beta invites and recently announced the launch of its Android version.
Can Bluesky beat Twitter?
Designed as an alternative to Twitter, Bluesky is on a mission to disrupt the Musk-backed platform and attract Web3 enthusiasts. Twitter has over 200 million monetizable daily active users. The platform recently phased out the free blue verification mark for a monthly fee of around $8. The move significantly disrupted the global Twitter community, which struggled to deconstruct fake and real accounts.
Additionally, media outlets, journalists, artists, and other prominent figures have relied heavily on Twitter’s free blue verification mark for brand awareness and authenticity. Without blue check verification, Twitter users are forced to blindly search for accounts representing public figures and hope it isn’t impersonation.
“I’ll continue to browse Twitter as much as possible while other people in the tech community are still using it, but I’ll have to take anything I read there with an even bigger grain of salt than before because I cannot easily verify that an account depicting a public figure or media is from that person or institution,” Anita Ramaswamy, Reuters technology and finance opinion columnist, noted.
Bluesky, on the other hand, came up with a unique way to ensure that only verified accounts operate under a prominent name. Notably, Bluesky allows users to use domain names as handles to help achieve decentralized verification and give users more control over their identity.
“Domain name descriptors help you determine which accounts are genuine based on the website they are associated with. For example, the Financial Times, whose website is ft.com, may use the handle “@ft.com” to verify itself as an official account,” Graber explained.
Interestingly, Bluesky allows users to keep the same domain ID even after switching services.
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