Apple wants to make its devices carbon neutral.
But Earth Day-adjacent climate commitments for individual products miss the big picture. A company may reduce the carbon footprint of a single device, for example, but create more pollution overall by manufacturing more of those devices.
The most important thing a company can do to fight climate change is to reduce all from its emissions, from its supply chains to its products and operations.
Apple claims to have “reduced its overall carbon footprint by more than 45% since 2015, even as the company’s revenue grew by more than 68% over the same period”. This is the kind of progress to look for to see if a company is taking climate change seriously.