According to Haider Rafique, Global Chief Marketing Officer at OKX, the launch of Train Like Dias is a true testimony that Web3 can revolutionize anything without limits.
Cryptocurrency exchange OKX, a Seychelles-registered crypto company that ranks second in daily traded volumes, in partnership with Rúben Dias, a Portuguese professional footballer who plays for Premier League club Manchester City, has announced the launch of an immersive metaverse experience for fans dubbed Train Like Dias. The Train Like Dias OKX collective will allow football fans to interact closely with Dias and learn about his training techniques and coaching tips.
The partnership between OKX and Dias is an extension of the collaboration with Manchester City, whereby the exchange became the official training kit partner of 2020 so far. Notably, OKX Collective is a unique virtual metaverse environment that allows football fans to access special content from City players, including Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias.
“The OKX Collective is a unique way to take fan interactions to the next level. Through the metaverse, we can give fans around the world a glimpse of how I’m preparing for game day and maybe how they can improve their own game,” said Rúben Dias.
Through his official Twitter account, Dias noted that the OKX Collective will give fans a chance to count their best practice drills. Additionally, Train Like Dias are virtual and can be purchased by anyone through the OKX crypto exchange.
join me and @OKX in the #OKXCollective metaverse to see some of my favorite workouts and try them out! It’s your own 1-on-1 workout… do you think you can keep up? 👀 #advertisementhttps://t.co/NW2CR3YMKw pic.twitter.com/w91e9SFYRS
—Ruben Dias (@rubendias) April 3, 2023
Overview of the OKX and Dias partnership
According to Haider Rafique, Global Chief Marketing Officer at OKX, the launch of Train Like Dias is a true testimony that Web3 can revolutionize anything without limits. With OKX proud of over 50 million registered users worldwide, Train Like Dias should reach football fans much more easily.
“The possibilities that Web3 can offer are vast and only limited by our own imagination. The way “Train Like Días” brings Rúben and his fans together is another great example of what this technology can do. The OKX collective is just getting started, and we can’t wait to reveal what Alex Greenwood, Ilkay Gündoğan and Jack Grealish have in store for fans later this season,” Rafique said.
Notably, Train like Dian fans also have the option to have NFT interact through the blockchain. Additionally, OKX noted that Dias fans can participate in competitions and win prizes including match tickets, team training kits and more.
Meanwhile, the Manchester City Fan Token (CITY) has gained around 1% in the past 24 hours to trade around $4.57. The CITY token under the Chiliz network boasts a market capitalization of around $26.49 million and a daily trading volume of around $1.9 million.
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